Communication challenges of Change

March 28, 2011 by Jason Hindle · 36 Comments 

Communication challenges of Change

Excerpt of an interesting conversation on communicating change.  I briefly had talked to an associate not in real estate but in the building maintenance industry on change challenge. It was observed that for a segment of the population change is not considered positive and for most people some changes are considered unpleasant.  Procrastination is at times used as a defence against change.  One of the challenges was communicating how the change would be beneficial and differentiate the new from the old in a positive way. 

An example of a person hanging off a tall building with an old worn, frayed yet comfortable rope that has been used and is being used to change to a new thinner certified rope for safety.   Well most people would not just grab the new rope with both hands without a thought just based on a quick look and a promise.  Proof of reliability or other benefits should be made available as soon as possible.  I hear too much about product and service features rather than benefits.  One example was in the area of pressure washing and how this industry and technology is changing providing a wide range of results and benefits that changed my view of its applications in real estate.

About Jason

Jason Hindle is a licensed Realtor with Sutton Group west Coast Realty, specializing in residential home sales in Vancouver, and the entire Lower Mainland. Jason was born in North Vancouver, and lived all over BC, including: Tsawwassen, Kamloops, Fort St John, Kitimat, Victoria, Nanaimo, Qualicum Beach, Courtney, and Ucluelet. He has also spent time living outside of BC, in Canmore, Calgary, Toronto, Estonia, Russia, Israel and a variety of other locations! He now resides in Vancouver Marpole area, and works from the Sutton Group West Coast Realty Office in the South Cambies area. His first language is English, but he has also enjoyed learning some Russian and Mandarin while working as a TESL (Teaching English as a Second Language) educator. Jason is equipped to provide you with a variety of comprehensive real estate solutions, including: residential, commercial, land, condo, luxury property and relocation services, just to list a few. He has focused on building a network of customized teams and service providers, to work with your specific requirements.

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