Communication challenges of Change
March 28, 2011 by Jason Hindle · 36 Comments
Communication challenges of Change
Excerpt of an interesting conversation on communicating change. I briefly had talked to an associate not in real estate but in the building maintenance industry on change challenge. It was observed that for a segment of the population change is not considered positive and for most people some changes are considered unpleasant. Procrastination is at times used as a defence against change. One of the challenges was communicating how the change would be beneficial and differentiate the new from the old in a positive way.
An example of a person hanging off a tall building with an old worn, frayed yet comfortable rope that has been used and is being used to change to a new thinner certified rope for safety. Well most people would not just grab the new rope with both hands without a thought just based on a quick look and a promise. Proof of reliability or other benefits should be made available as soon as possible. I hear too much about product and service features rather than benefits. One example was in the area of pressure washing and how this industry and technology is changing providing a wide range of results and benefits that changed my view of its applications in real estate.

